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Inspired creative rooted in the best city in the world.

As Charleston’s first-ever full-service marketing firm, Rawle Murdy has driven progress in the Holy City since 1975. Since then, we’ve joined forces with Buffalo Groupe, headquartered outside of DC, to become the creative and website development hub for a collective of national powerhouse agencies specializing in escape marketing. As Rawle Murdy continued to grow and be inspired by the Lowcountry, Buffalo Groupe couldn’t help but take notice. And as of 2022, the buffalo have roamed south to officially call Charleston home as well.

BGRM is the ultimate mix of left- and right-brained thinkers, as well as research and analytics nerds creating awe-inspiring, jaw-dropping, attention-grabbing, goal-getting results. Our team includes seasoned, senior-level strategists complemented and inspired by some of the best and brightest young professionals in the biz. The outcome? A diverse, collaborative group with a singular focus: our clients’ success.


We Create Stopping Power in a Non-Stop World

With a broad-range of client experience and deep expertise in four key industries—home services, travel & hospitality, real estate, and public involvement—we know how to grab attention, earn affinity, and spark action. 

terminix customer stories
Home Services

Terminix Service, Inc.

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?
Battle for Bugs
couple hiking up the waterfalls
Travel & Hospitality

Jackson County, NC

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?
Balsam Mountain Preserve overhead
Real Estate

Balsam Mountain Preserve

Forty minutes west of Asheville, Balsam Mountain Preserve is a 4,400-acre private community that reached a standstill in home and lot sales. BGRM was brought on to refocus the brand and reinvigorate new interest in this unique mountain community.
Home Peak Home
woman looking out of the bus window and smiling on CARTA
Public Involvement


For years, Charleston Area Regional Transportation Authority (CARTA) had struggled to gain traction in Lowcountry. Now as the region continues to grow, CARTA’s success is more imperative than ever.
Keep Rollin'
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We Do It All, and More Importantly,
We Do It Well







December 2, 2022

4 Daring Marketing Moves That Actually Worked Every once in a while, advertising firms will create and deliver an awe-inspiring marketing move that knocks their client's business goals out of the park. Achieving this "marketing nirvana" often requires the proper balance between playing it safe and being daring. Daring to be daring is nothing to […]

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July 1, 2022
Have you “Herd?”: A New Era of Leadership at BGRM

A Fruitful Past Following the kick-off of a rebrand, it’s a new day here at BGRM. With this new day comes invigorating and promising changes, including a transition of leadership. Bruce Murdy, who served as the owner and Managing Director of the agency, has moved to a consulting role with Buffalo Groupe after an incredible […]

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March 8, 2022
Rawle Murdy Rebrand Builds On Agency’s 47-Year History

Buffalo Groupe, LLC and Rawle Murdy today announced its rebranding to BGRM, signifying Rawle Murdy’s evolution as part of the Buffalo Groupe — a collection of integrated marketing agencies, events, and media properties. In addition, Buffalo Groupe announced the relocation of its headquarters from Reston, VA to Charleston, SC.

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