TERMINIX SERVICE, INC.

Lead Generation Without Discounts

Terminix’s largest franchise faced stiff competition from other pest control service companies that appear to do the same thing for less money. How could we get homeowners to choose expertise over a cheap offer?

Local Experts, National Name


Focusing on the value of preventative treatment, we emphasized Terminix’s strengths as a Carolinas-based, family-owned business that’s backed by the power of Terminix International’s science and technology. We then brought this position to life across all channels to connect with the key decision-maker when it comes to home services: women.

175%

YEAR OVER YEAR INCREASE IN LEADS OVER 5 YEARS

15.7M

SOCIAL MEDIA IMPRESSIONS SINCE 2017

30,000

NEW LEADS IN 2018

$$$

LARGEST REVENUE YEAR IN FRANCHISE HISTORY

SHAREABLE STORIES

Bringing Real Terminix Tales to Life


A typical customer testimonial? No way! We brought real customer stories to life through engaging animation to create a series of videos that are fun, memorable, and even share-able. These videos have become some of our most popular social media content and key lead-drivers.

Terminix tasties
PLAYFUL PARTNERSHIPS

Get Yer Edible Crickets Here


We pushed the limits on how fun a pest control brand can be by giving away edible crickets, called “Terminix Tasties,” at minor league baseball games in our region. A huge hit among ballpark visitors, the Tasties also generated lots of buzz with local news outlets.

Terminix
get your crickets
I ate a bug
SHOWSTOPPING STUNTS

World’s Largest Ant Farm


Sometimes you gotta think big. REALLY big. Partnering with Discovery Place Museum in Charlotte, NC, we conceptualized and created the World’s Largest Ant Farm, recognized by Guinness World Records. The exhibit also included a scale that measures your weight in ants.

world's largest ant farm stand for Terminix
Ant farm character
Ant farm character
Ant farm character
Ant farm character
ENGAGING EDUTAINMENT

A Truly Smart Messaging Strategy


We realized that many folks don’t think about pest control until there’s a problem (as in, when they see bugs inside their home). So we developed messages that are both educational and entertaining to explain the value of having continuous quarterly or annual services with Terminix.

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