JACKSON COUNTY, NC

Breathing New Life into an Existing Brand

Jackson County had a logo and tagline but also a big challenge: No one thinks of a county as a travel destination. And how could one compete with other well-known mountain getaways in the areas?

Destined for Success


Situated in the western North Carolina mountains, Jackson County offers opportunities for outdoor adventure and exploration among four charming towns. BGRM was brought in to bring the destination’s “Plan On” brand to life with a primary goal of driving accommodations occupancy from the web.

48%+

INCREASE IN GOAL COMPLETIONS

34.8M

SOCIAL MEDIA IMPRESSIONS

35,000

NEW E-NEWSLETTER SUBSCRIBERS

$250k

INCREASE IN ANNUAL OCCUPANCY TAX

WEBSITE DESIGN

Power to the Browser


The completely redesigned website connects things to do and places to see, eat, and stay through a user-friendly navigation. We also streamlined performance to ensure fast page load speeds, alignment with Google’s increased focus on mobility in its rankings and to increase on-site visitor engagement.

Jackson County home page mock up
Discover Jackson County, NC logo

BRANDING & MESSAGING

Playing Up How to Play On


We took Jackson County’s established brand to a new level with action-oriented photography, exciting video, and a 360-degree creative strategy that positions the area as the perfect homebase to enjoy the best of the western NC mountains.

jackson county brand color
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jackson county brand color
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jackson county brand color
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jackson county brand color
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jackson county brand color
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Jackson County logo
Jackson County artwork

USER-GENERATED CONTENT

Real Travelers Lead the Way


We leveraged real travel experiences (user-generated photo and video content) as the centerpiece of our social media program, which has become a key driver of brand awareness and lead generation within the marketing program.
discover jackson NC hashtag collage
Jackson County display ads

SEO + SEM

A Strategy that Really Clicks


Targeting local and regional audiences as well as retargeting website visitors, we created highly successful digital display campaigns that combined strong visuals, playful copy, and immediate actions—like signing up for the enewsletter and downloading the visitor guide.
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