Branding and Messaging

We built a smart, strategic brand platform that a legacy private club could truly own and operationalize.

Elevating a Luxury Brand

As one of the oldest private club communities in Cashiers, NC, The Chattooga Club was ready for a brand refresh to help drive new interest and memberships. BGRM developed Everyday Elevated around the idea that “members can invest in themselves, connect with family, and celebrate life every day.” The new position extended beyond marketing and communications to actual events and experiences at the club.
chattooga club logo before and after
color swatch
color swatch
color swatch
color swatch
color swatch

Key Pillars

The new Everyday Elevated brand was rooted in three pillars—Culinary, Wellness, and Family—bringing the campaign to life for club members.
fruit plates on the marble tray at Chattooga Club
woman is enjoying hot stones at Chattooga Club
kids playing together at Chattooga Club

On Theme Website

Using the pillars as a foundation, the new website dramatically elevated the club’s online presence—complete with new photography.
chattooga club collage

Brand Video

This conceptual brand video brought the idea of Everyday Elevated to life with shots that panned upward or showed upward movement.
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