Branding and Messaging

As one of the oldest private club communities in Cashiers, NC, The Chattooga Club was ready for a brand refresh to help drive new interest and memberships. BGRM developed Everyday Elevated around the idea that “members can invest in themselves, connect with family, and celebrate life every day.” The new position extended beyond marketing and communications to actual events and experiences at the club.

The new Everyday Elevated brand was rooted in three pillars—Culinary, Wellness, and Family—bringing the campaign to life for club members.

Using the pillars as a foundation, the new website dramatically elevated the club’s online presence—complete with new photography.

This conceptual brand video brought the idea of Everyday Elevated to life with shots that panned upward or showed upward movement.