Some of our most creative ideas are big and scary and crazy. That is until they’re done. Then, they’re just amazing success stories.

Treemail Success

An upscale private community 40 miles west of Asheville, Balsam Mountain Preserve targets HNWI and UHNWI with second home offerings around $1 million. We developed a brand around the community’s strong belief in preservation, and we brought that brand to life through all traditional touchpoints and some not-so-traditional ones, like a direct mail piece that included a Balsam sapling.

balsam mountain preserve collage

In-the-Box Thinking

Direct mail often gets thrown away or overlooked, so to capture our prospects’ attention we went in-the-box with a hard-to-miss wood-tube mailer.
balsam mountain preserve direct mail

Winner, Winner

Our tree mailer earned an Addy Award for Best 3D Mailer at the local, regional, and national level. Who wooda thought?

balsam mountain preserve american advertising awards

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