Paid Media Coordinator

The Paid Media Coordinator at BGRM will contribute to and support the organization, implementation, execution, and tracking of campaigns across a variety of digital channels, including websites, search, display, social media, mobile applications, TV, radio, and more. This individual will also proactively support the coordination of media execution.

The Paid Media Coordinator will work closely with several roles within the Marketing team, including media planners/buyers, SEM and display campaign strategists, and management.

This position is an excellent growth opportunity for an entry-level candidate looking to gain experience in many facets of digital marketing within a marketing agency environment.

KEY RESPONSIBILITIES

  • Assist the Paid Media Team in marketing campaign set-up and management. This includes planning, buying, monitoring, reporting, changing, and closing campaigns.  
  • Monitor campaign/client budgets by comparing actual results/spending with plans and forecasts; keep the team informed of discrepancies or recommendations for change.
  • Maintain job boards in Monday.com and traffic creative elements to ensure that all elements are delivered on time and to specifications.
  • Assist in the identification and selection of new media vendors. Participate in vendor onboarding, and maintain a directory of current and potential vendors.
  • Assist in market research projects.
  • Coordinate and manage numerous projects with clients and among multiple internal departments
  • Develop cross-functional skills in new areas, including Google Adwords, Google Analytics, and other areas as determined.
  • Stay current on the latest trends in our target verticals to ensure our advertising and marketing activities, and messaging resonate with our target markets.
  • Support growth of the Digital Marketing team by researching and presenting new ideas and technologies across all areas of service and verticals.
  • Support other departments at BGRM as time permits, including Brand Leadership, PR, and Creative.

QUALIFICATIONS

  • Bachelor’s degree required.
  • Online Marketing, Communications, PR, or Technology background
  • Google Analytics familiarity
  • Attention to detail
  • Ability to accomplish specific tasks within a reasonable time frame
  • Ability to thrive in a fast-paced environment.
  • Highly motivated/self-starter with a sense of ownership, a willingness to learn, and a strong desire to succeed
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